Press Release #2 Final : Image Building

FOR IMMEDIATE RELEASE:
Burger Planet
1606 N. Main St.
Gary, Indiana, 47826
Contact person:Shawn Watkins
Company name:Burger Planet
Telephone number: 622-579-2828


Great food while feeling even better / Burger Planet becomes even healthier

Gary, Ind. - Burger Planet will unveil their new menu today that includes a healthier change for anyone looking to continue eating right. New low-calorie sandwiches, salads, and fruit options will be available at the best value price in town.

Company CEO, James E. Muellenbach III, said, "We care about our customers and realize the need to adapt to their needs." Well known for their burgers and fries combos you now can mix and match certain combos to get exactly what you want. Be one of the first 50 in the door tomorrow and receive a free combo meal courtesy of Burger Planet.

Burger Planets menu has consistently improved since opening in Indiana and will continue to do what's best for their customers. Gerard Dubois, Burger Planet’s top chef, loves the menu changes, he said, “In the past year, we added white meat chicken breasts to our menu. We offer consumers the option to buy the chicken breast wrapped in lettuce in case they are on a low-carb diet. Customers can ask to hold toppings for calorie reduction. None of our competitors offers a similar entree." Customers will have their choice of sliced apples, grapes and bananas. No competitor offers that kind of fruit addition.

Jayne Petersen, a fitness expert who worked with talk show host Opal Whitcomb, has been hired by Burger Planet. The essential plan is to have Petersen assist in launching a comprehensive program to give guidance to those who are interested in taking advantage of eating healthy.

James E. Mullenbach l founded the Burger Planet in 1934. It has constantly brought great customer service and food to this ever changing world. Their whole goal is to give the customers what they want. It originated in Green Bay, Wis., and employs nearly 50,000 people.

-END-
Jason Nelson
jason.nelson@aggiemail.usu.edu
801-999-9999

Draft Press Release 2: Image Building

Press realease to manage the image of Burger Planet - be sure to include quote from someone. make up the contact information. All the information you need is provided at:
https://pantherfile.uwm.edu/mcbridej/www/pressrelease.html

FOR IMMEDIATE RELEASE:

Burger Planet
1606 N. Main St.
Gary, Indiana, 47826
Contact person:Shawn Watkins
Company name:Burger Planet
Telephone number: 622-579-2828

Burger Planet becomes even healthier

Gary, Indiana - Burger Planet will unveil their new menu today that includes a healthier change for anyone looking to continue eating right. New low-calorie sandwiches, salads, and fruit options will be available at the best value price in town.

Company CEO, James E. Muellenbach III, said, "We care about our customers and realize the need to adapt to their needs." Well known for their burgers and fries combos you now can mix and match certain combos to get exactly what you want. Be one of the first 50 in the door tomorrow and receive a free combo meal courtesy of Burger Planet.

Burger Planets menu has consistently improved since opening in Indiana and will continue to do what's best for their customers.

Final Press Release #1

For Immediate Release
Date: Sept. 14, 2010
Social Media Club of Cache Valley (SMCCV)
851 N. Main St.
Logan, UT 84321
Contact: Preston Parker
661-772-7537

SOCIAL MEDIA CLUB BRINGS OPPORTUNITY TO CACHE VALLEY
Cafe Sabor to be tweeted up by SMCCV

Logan, Utah – Cache Valley is becoming home to the newly organized Social Media Club of Cache Valley (SMCCV), bringing educational and practical opportunities to learn how to participate in the fast growing world of social media. Whether you are currently involved in social media or looking for a chance to catch up with the grandkids, this club is for you.

President Preston Parker said, “No one person can know everything about social media; together we can learn everything.” Anyone can bring quesetions ranging from facebook to learning how to do your own personal blog. The club is looking to educate members on social media and learn from each others experiences.

Meetings are held the second Tuesday at 6:30 p.m. in the Borders Bookstore. Every third meeting time will be held at Cafe Sabor where you can enjoy appetizers, bottomless chips and dip, and an entree for $10.

The organization started in 2005, in San Francisco, CA., when myspace.com and blogs started to become popular. After attending meetings in Salt Lake, SMCCV's 7 board members decided that Cache Valley should have their own club.

For more information you can visit their website at smccv.net,facebook.com/smccv

Jason Nelson
Publi Relations Coordinator
Phone: 801-772-7777

Draft Press Release 1: Announcement

For Immediate Release

Date:       Sept. 14, 2010

Contact: Social Media Club of Cache Valley (SMCCV)

                851 N. Main St., Logan, UT 84321

Phone:    661-772-7537

NEW SOCIAL MEDIA CLUB BRINGS OPPORTUNITY TO CACHE VALLEY

Logan, Utah – Cache Valley is becoming home to newly organized Social Media Club of Cache Valley (SMCCV), bringing educational and practical opportunities to learn how to participate in the fast growing world of Social Media. Whether you are currently involved in social media or looking for a chance to catch up with the grandkids, this club is for you.

Members from Cache Valley were attending the Media Club in Salt Lake City when they decided that Cache Valley could become it’s own club.

President Preston Parker said, “No one person can know everything about social media; together we can learn everything.” Anyone can bring quesetions ranging from facebook to learning how to do your own personal blog. The club is looking to educate members on social media and learn from each others experiences.

The organization started in 2005, in San Francisco, CA., during the times that myspace.com and blogs started to become popular. The SMCCV has 7 board members and loo

Every second Tuesday of the month, the Social Media Club meets at 6:30 on Main. Street. For more information you can visit their website at smccv.net.

For more info contact:

Jason Nelson

Publi Relations Coordinator

Phone: 801-772-7777

JCOM 2310 - Dave Carroll, "United Breaks Guitars."

"JCOM 2310 – Dave Carroll and “United Breaks Guitars.”

            United Breaks Guitars"

            Most of us have flown before and had either positive or negative experiences. If I am not mistaken airlines pride themselves on putting customers first and making us their top priority. I have flown numerous times within the last year alone and it is easy to see those who care about you as a passenger and those who in all reality could care less. There are so many things passengers pray will go as planned when they travel. Each airline that delivers and gives them what they paid for will continue to progress. Dave made a difference by taking a negative experience and really going above and beyond what most of us would call doing something about it.

            Dave makes a great point that it isn’t so much the guitar and the value of it but the sentimental value and memories with the Taylor guitar. The whole story goes back to the very beginning where every employee should take every customer seriously. I have worked in a customer service department and know doing that is not always easy. Of course when someone asks for something of significant value to be fixed, changed, or credited you can't immediately say yes. You can inform the customer what you will do and assure that each account is handled properly. There isn't only one major airline so they have to play their cards right to gain any advantage they can.

             United did a good job by not denying that it happened and admitting to it being damaged. The problem kept developing when each employee passed it on to another instead of taking full responsibility of the reality at hand.  There is a lack of testimonials and stories showing airlines doing more for their customers. Yes, we all love no luggage fees but what about free insurance on luggage for you messing up? That might never happen but anything you can do to assure that people wont have a Carroll moment will be beneficial. 

             He was creative as a musician and really had nothing else to lose. As we know the video has seen millions of views resulting in a huge blow to United as a whole. United Airlines didn’t keep up with the media’s reaction too well by lacking press releases, immediate contact with Dave, and what seemed to be hole in their crisis plan. Granted they ended up donating money to charity to save whatever face they could. He was extremely patient through the process, and even asked for a refund in the amount of money he paid to just fix his guitar.

            Through the midst of it all Dave posted statements and spoke to a variety of news sources and talked about the positives with United. He elected to have the money donated to charity and is even traveling around giving talks on customer service. We witnessed the power of media and how vital it is to stay up to speed in Public Relations. You really never know who you’re talking too, United took the blow but taught the world a lesson that millions of dollars rely on your customer service.

College Football...Where have you been!!!!

Including tonight's game featuring Boise State and Virginia Tech, this weekend of college football was stacked with excitement and programs proving they belong! Teams like Utah, TCU, Fresno State, Boise State, and BYU showed that Non-AQ schools, yes even from the WAC deserve some more love. Pittsburgh and Virginia Tech were and still might be heavy favorites to win their respectable conferences. Oregon State has been in the mix as well as Oklahoma who barely escaped a thriller in Norman, OK. against who?? The Utah State Aggies, winning only 31-24. Hawaii even played USC tough and showed no wins come easy in the season openers. There is more excitement around the country with football this year than any other year. Heisman hopefuls and top performers come from every conference. With week 1 down and in the books there is plenty of football and so called non-BCS schools who will need to keep bringing it. We all need a few teams to fly under the radar come December to make things even that much more interesting. Week 2 here we come....

JCOM 2310 - Letter To Cousin

Dear Cousin,

  I am happy to let you know why I chose to study Public Relations at Utah State University. I feel that with communication being more reliable and popular than ever before, it is vital to connect the company/product with the consumer. Every company wants to be talked about by the people and discussed in as many positive ways as possible. Through media, entertainment, events, and other sources of communication we look to portray a company's reputation in the best way possible to the public.The public can be any group of people with the same interests that a company is working hard to communicate to. In order to do that you must know who your current and future audience is, and how to reach them individually as well as a group.

  We are witnessing a fast changing economy, consumers need reasons to participate and become associated with a company. There needs to be a plan with specific goals to help target where time needs to be spent on research. We must know inside and out how the company works. We need to know what the public likes about what we are currently doing and what they hope for us to change or implement. With research and planning we strategically put together forms of media and text to build on our reputation to the public. An example of what we write would be a press release that promotes publicity for an event.

 There are so many angles and ways to improve an image of any company or client. I strongly feel that every company has the ability to improve and beat their competition. These are some of the reasons why I chose to study this particular field.

Sincerely,

Jason Nelson