Dear Cousin,
I am happy to let you know why I chose to study Public Relations at Utah State University. I feel that with communication being more reliable and popular than ever before, it is vital to connect the company/product with the consumer. Every company wants to be talked about by the people and discussed in as many positive ways as possible. Through media, entertainment, events, and other sources of communication we look to portray a company's reputation in the best way possible to the public.The public can be any group of people with the same interests that a company is working hard to communicate to. In order to do that you must know who your current and future audience is, and how to reach them individually as well as a group.
We are witnessing a fast changing economy, consumers need reasons to participate and become associated with a company. There needs to be a plan with specific goals to help target where time needs to be spent on research. We must know inside and out how the company works. We need to know what the public likes about what we are currently doing and what they hope for us to change or implement. With research and planning we strategically put together forms of media and text to build on our reputation to the public. An example of what we write would be a press release that promotes publicity for an event.
There are so many angles and ways to improve an image of any company or client. I strongly feel that every company has the ability to improve and beat their competition. These are some of the reasons why I chose to study this particular field.
Sincerely,
Jason Nelson
Jason, Great Job! Reading yours makes me want to start the assignment over! "Every company wants to be talked about by the people and discussed in as many positive ways as possible."--this was my favorite part, when you said POSITIVE ways. Way powerful, man!
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